Shin Yoshida (吉田伸), a Japanese volleyball coach, has served as assistant coach for the Thailand women’s national team since 2026. In August, at the semifinals of the Asian Championship held in Tianjin, China, the Thai women’s national team defeated Japan 3-1.
In the final, Thailand — with an average height of 177cm — helped defeat China, whose average height was 188cm.
Coach Shin Yoshida, who has led Thai volleyball to glory, has faced misunderstanding within Japan.

Coach Shin Yoshida — Career
- 2016: Began coaching career as an analyst for the Waseda University men’s volleyball team
- 2017: Suntory Sunbirds, Analyst
- 2020: Graduated from Waseda University, joined a domestic pharmaceutical company
- 2022: Left the pharmaceutical company, joined KUROBE AquaFairies
- 2023: Participated in the Hangzhou Asian Games as an analyst for the Japan women’s national team
- 2024: Analyst for the Thailand women’s national team; coach and analyst for SC Potsdam (Germany)
- 2025: Coaching staff and interpreter for the Japan women’s national team; coach for Vandœuvre-Nancy (France)
- 2026: Assistant coach for the Thailand women’s national team; contributed to back-to-back Asian Championship titles and Thailand’s first-ever Olympic qualification
- 2026: Scheduled to join UYBA Busto Arsizio (Italy) as assistant coach
National Team Career
- Japan women’s national team analyst (2023, participated in the Hangzhou Asian Games)
- Japan women’s national team coaching staff and interpreter (2025)
- Thailand women’s national team analyst (2024)
- Thailand women’s national team assistant coach (2026, contributed to back-to-back Asian Championship titles and Thailand’s first-ever Olympic qualification)
- Thailand U18 women’s national team assistant coach (2026)
Club Team Transfer History
He began his coaching career at Waseda University (2016–2020, analyst), then moved to Suntory Sunbirds (2017, analyst). He later joined KUROBE AquaFairies (2022–2023, analyst and coach) and worked with the Japan women’s national team (2023: analyst / 2025: coaching staff and interpreter). After joining the Thailand women’s national team (analyst) in 2024, he coached at SC Potsdam in Germany (2024, coach and analyst), then at Vandœuvre-Nancy in France (2025, coach), while concurrently serving as assistant coach for the Thailand women’s national team and assistant coach for the Thailand U18 team in 2026. From the 2026–27 season, he is scheduled to join UYBA Busto Arsizio in Italy as assistant coach.
Volleyball Shin Yoshida Bio
- English: Shin Yoshida | Kanji: 吉田伸
- Date of Birth: July 22, 1996 (age 30)
- Hometown: Setagaya-ku, Tokyo | Nationality: Japan
- Height | Weight | Blood Type | MBTI | Religion: —
- Education: Graduated from Tokyo Metropolitan Chofu Minami High School; graduated from Waseda University
- Family: —
- Personal SNS: Instagram | TikTok
- Current Team: UYBA Busto Arsizio (Italy, Assistant Coach)
- Debut Year: 2016 (began coaching career as an analyst)
- Reference: Wikipedia
Table of Contents
Shin Yoshida Who Wrote Thai Volleyball National Team History
Born July 22, 1996. He attended Chofu Minami High School before entering Waseda University. He began his coaching career as an analyst with the Waseda University men’s volleyball team. After graduating, he joined a domestic pharmaceutical company and worked as an MR (medical representative) for about two years before returning to the volleyball world.
In 2022, he joined KUROBE AquaFairies as an analyst and coach, and in 2023 he participated in the Hangzhou Asian Games as an analyst for the Japan women’s national team. It was at these Asian Games that he became acquainted with Thai volleyball officials, which later led to his joining the Thai national team.
After joining the Thailand women’s national team as an analyst in 2024, he worked as coach and analyst for Germany’s top-division club SC Potsdam, and in 2025 he temporarily returned as coaching staff and interpreter for the Japan women’s national team. During the same period, at club level, he coached at France’s top-division club Vandœuvre-Nancy.
Thai Volleyball’s First-Ever Olympic Berth
After gaining experience while moving between Japan, Thailand, Germany, and France, in August 2026 at the Asian Championship held in Tianjin, China, the Thailand women’s national team defeated South Korea in the quarterfinals, beat Japan 3-1 in the semifinals, and came back to defeat host nation China 3-2 in the final, winning the title for the second consecutive tournament and the fourth time overall. This secured Thailand’s first-ever Olympic berth in volleyball history, for the 2028 Los Angeles Olympics.
The data analysis and coaching provided by Yoshida, himself originally an analyst, proved highly effective even against the Chinese team, whose average height was more than 10cm taller. However, after the victory, false claims circulated on social media suggesting he had “left the Japan national team to move to Thailand,” causing misunderstanding — prompting him to clarify his position directly via Instagram.
Coach Shin Yoshida’s Statement
Shin Yoshida’s Full Instagram Statement
I’d like to address everyone, just this once, in my own words.
Recently, I have increasingly seen comments and DMs on social media suggesting that “I chose of my own will to leave the Japan national team and move to the Thailand national team.”
I have also increasingly received messages amounting to defamation, based on information or speculation that differs from the facts.
Continuing to face criticism and defamation based on a false understanding has not been easy for me.
As it has become difficult for me to remain silent, I want to share the facts about this misunderstanding just once — not to criticize or blame anyone.
In 2025, I worked as an analyst and interpreter for the Japan women’s national team.
At the time, it was a fixed-term contract, and after that contract period ended, it was not renewed.
I want to make one thing clear here.
It was not my own wish or decision to leave the Japan national team.
However, I was not given a specific reason, so I myself cannot explain why the contract was not renewed.
Afterward, the Thailand Volleyball Association and the head coach, having learned of my situation, reached out to me and gave me the opportunity to work with the Thailand national team.
In other words:
It is not the case that I chose to leave the Japan national team and decided to move to Thailand.
My contract with the Japan national team ended, and it was not renewed thereafter.
Following that, I was given a new opportunity by the Thailand national team.
These are the facts as I can share them.
At the same time, there is one more misunderstanding I would like to clear up.
I do not hold any negative feelings toward the Japan Volleyball Association or the Japan national team.
The time I spent working with the Japan national team is truly precious to me.
I learned so much from the players and staff I met there.
In particular, the coaching staff are wonderful people who still reach out to help me whenever I’m in trouble.
They are the seniors I aspire to be like.
My gratitude to everyone I worked with remains unchanged, even now.
Currently, I work as a coach for the Thailand national team.
When we play against Japan, as an opponent, I will fulfill my role so that Thailand can win.
That is my job now, and I believe it is my professional responsibility.
However, giving my all on the court and my respect for Japanese volleyball are, to me, completely separate things.
The reason I’m sharing this now is not to criticize anyone or to create conflict with anyone.
It’s simply that, amid continuing to face defamation based on a mistaken understanding, I felt the need to share the facts in my own words.
My gratitude for the time I spent with the Japan national team, and my respect for Japanese volleyball, remain unchanged even now.
And right now, with gratitude and responsibility toward the Thailand national team that needed me, I am doing my best at the job in front of me.
I hope you will receive what I’ve shared here as fact.
Shin Yoshida
Volleyball Coach Shin Yoshida Now
He explained that his 2025 contract with the Japan women’s national team was a fixed-term contract, and that he left the Japan national team because the contract was not renewed after it expired. He stated that he then received an offer to work with the Thailand national team from the Thailand Volleyball Association and the head coach, and expressed that his gratitude and respect toward the Japan Volleyball Association and the Japan national team remain unchanged.
In response to this post, Japanese coach Taka Minowa, who serves as head coach of the Philippines women’s national team, also left a supportive message on his own Instagram story. He noted that a coach can perform well anywhere regardless of nationality, citing the example that the head coach of the Italian national team, which won gold at the Paris Olympics, is not Italian, and that Japan’s national team coach is likewise not Japanese — arguing that results should matter more than nationality.
From the 2026–27 season, he is scheduled to join Italy’s top-division club Busto Arsizio (UYBA), home to Japan national team members Yukiko Wada and Miku Akimoto, as assistant coach. Attention is now on whether there will be a triumphant return to the Japan national team down the road.


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